67 stores for kids across all five boroughs of New York City, 44 of them free. Toy and book shops with events. Includes Nintendo New York and M&M's Store Times Square.
Nintendo's two-level flagship at Rockefeller Center, where kids can try the latest Switch games and browse Mario, Zelda and Pokémon merchandise. Upstairs, a small display shows off vintage Nintendo consoles.
A two-story candy destination with a towering wall of M&M's in every color and flavor. Kids can mix custom blends and print personalized candies with messages or pictures in a couple of minutes.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A LEGO shop in the historic Toy Center building across from Madison Square Park, with a Pick & Build wall and a station to build your own minifigure. Free Little Builder classes are offered for toddlers and preschoolers.
A gift shop with a big kids section stocking toys, craft kits, STEM sets, plush, picture books and kids clothing. It also runs weekly baby and toddler classes including music and movement, creative movement and storytelling with puppets.
The city's oldest and largest independent children's bookstore, packed with picture books, middle-grade and YA titles, plus rare illustrated editions and original book art. Kids can browse freely and come for frequent author signings and book-launch events.
A tongue-in-cheek superhero supply shop selling capes, gadgets and student-written books. Behind a secret door is 826NYC's free creative-writing center, which runs after-school and weekend workshops for kids.
Kids pick a plush animal, help stuff and finish it, then dress it up with outfits and accessories. The store also hosts birthday parties.
A Sheepshead Bay kids' shop stocked with educational toys, games, arts and crafts supplies and DIY toy-making kits. It also carries children's books, including multilingual titles.
A Harlem shop full of books and toys for babies through young adults, with a strong selection of culturally diverse titles. Shelves also hold dolls, puzzles, building sets, STEM projects, costumes and instruments, and the store posts events on its calendar.
A long-running neighborhood toy shop on Manhattan Avenue carrying name-brand toys, games and gifts for all ages. Staff help families find the right present and offer layaway.
A children's boutique offering professional shoe fittings along with kids' clothing, baby gifts and toys. Kids get their feet measured for new shoes and can browse scooters, swimwear and NYC-themed gifts.
LEGO's Fifth Avenue flagship lets kids design their own minifigure, fill cups from the Pick & Build wall and turn a portrait into a brick mosaic. Preschoolers can join free Little Builder classes, and the store runs special events throughout the year.
A family toy store operating in New York since 1931, stocked with toys, games, books, and gifts for kids of all ages. Children can explore the aisles of classic and new toys while parents get help from staff with gift picks.
A second-floor shop near Bryant Park selling comics, pop-culture collectibles and trading card games like Pokémon, Yu-Gi-Oh! and Disney Lorcana. It's a gathering spot for young card players and comic fans.
A South Shore Staten Island shop stocked with educational toys, teaching supplies and personalized gifts. Kids can also come for craft classes, special events and birthday parties.
A LEGO brand store where kids can design their own minifigure, fill cups from the Pick & Build wall, and shop the latest sets. Preschoolers can join free Little Builder classes for ages 2-5.
A cozy Tribeca bookshop devoted to children's books, aimed at getting kids hooked on reading. It hosts events and workshops and offers signed copies and personalized books.
A two-level doll store where kids can style their dolls, get salon services for themselves and their dolls, and eat at a café with special doll seating. It also hosts birthday parties and a doll repair 'hospital'.
The Long Island City branch of Book Culture runs weekend storytimes for young children. Kids listen to read-aloud picture books and then explore the store's children's books and toys.
This Morningside Heights bookstore has a large children's and toy section and hosts free weekly storytimes. Little ones gather to hear picture books read aloud, then browse books and games.
LittleGotham lists 67 stores for kids in New York City.
Yes. 44 of 67 are free to attend, including Nintendo New York, M&M's Store Times Square, Barnes & Noble Avenue A.
67 listings are indoors, such as Nintendo New York, M&M's Store Times Square, Barnes & Noble Avenue A.
Manhattan (26), Brooklyn (23), Queens (8).