FAO Schwarz
The flagship FAO Schwarz toy store at Rockefeller Plaza offers two floors of toys plus hands-on in-store experiences. Kids can try toys, visit themed shops and the Jellycat Diner, and step on the famous giant floor piano.
Photo: SWinxy · CC BY 4.0 · Wikimedia Commons
Nintendo's two-level flagship at Rockefeller Center, where kids can try the latest Switch games and browse Mario, Zelda and Pokémon merchandise. Upstairs, a small display shows off vintage Nintendo consoles.
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| Monday | 11 AM – 7 PM |
| Tuesday | 11 AM – 7 PM |
| Wednesday | 11 AM – 7 PM |
| Thursday | 11 AM – 7 PM |
| Friday | 11 AM – 7 PM |
| Saturday | 11 AM – 7 PM |
| Sunday | 11 AM – 7 PM |
Open daily 11am–7pm
Free to browse
Open daily. Pick a date to add it to your plans.
All ages.
Free to browse
Sunday: 11 AM–7 PM · Monday: 11 AM–7 PM · Tuesday: 11 AM–7 PM · Wednesday: 11 AM–7 PM · Thursday: 11 AM–7 PM · Friday: 11 AM–7 PM · Saturday: 11 AM–7 PM. Open daily 11am–7pm
10 Rockefeller Plaza (48th St between Fifth and Sixth Aves), 10020, in Midtown, Manhattan.
Yes. Nintendo New York is indoors, so it works on rainy or cold days.
The flagship FAO Schwarz toy store at Rockefeller Plaza offers two floors of toys plus hands-on in-store experiences. Kids can try toys, visit themed shops and the Jellycat Diner, and step on the famous giant floor piano.
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