26 stores for kids in Manhattan, 20 free. Toy and book shops with events. Includes Nintendo New York and M&M's Store Times Square.
Nintendo's two-level flagship at Rockefeller Center, where kids can try the latest Switch games and browse Mario, Zelda and Pokémon merchandise. Upstairs, a small display shows off vintage Nintendo consoles.
A two-story candy destination with a towering wall of M&M's in every color and flavor. Kids can mix custom blends and print personalized candies with messages or pictures in a couple of minutes.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A LEGO shop in the historic Toy Center building across from Madison Square Park, with a Pick & Build wall and a station to build your own minifigure. Free Little Builder classes are offered for toddlers and preschoolers.
The city's oldest and largest independent children's bookstore, packed with picture books, middle-grade and YA titles, plus rare illustrated editions and original book art. Kids can browse freely and come for frequent author signings and book-launch events.
A Harlem shop full of books and toys for babies through young adults, with a strong selection of culturally diverse titles. Shelves also hold dolls, puzzles, building sets, STEM projects, costumes and instruments, and the store posts events on its calendar.
A children's boutique offering professional shoe fittings along with kids' clothing, baby gifts and toys. Kids get their feet measured for new shoes and can browse scooters, swimwear and NYC-themed gifts.
LEGO's Fifth Avenue flagship lets kids design their own minifigure, fill cups from the Pick & Build wall and turn a portrait into a brick mosaic. Preschoolers can join free Little Builder classes, and the store runs special events throughout the year.
A family toy store operating in New York since 1931, stocked with toys, games, books, and gifts for kids of all ages. Children can explore the aisles of classic and new toys while parents get help from staff with gift picks.
A second-floor shop near Bryant Park selling comics, pop-culture collectibles and trading card games like Pokémon, Yu-Gi-Oh! and Disney Lorcana. It's a gathering spot for young card players and comic fans.
A cozy Tribeca bookshop devoted to children's books, aimed at getting kids hooked on reading. It hosts events and workshops and offers signed copies and personalized books.
A two-level doll store where kids can style their dolls, get salon services for themselves and their dolls, and eat at a café with special doll seating. It also hosts birthday parties and a doll repair 'hospital'.
This Morningside Heights bookstore has a large children's and toy section and hosts free weekly storytimes. Little ones gather to hear picture books read aloud, then browse books and games.
A long-standing independent toy boutique near Union Square filled with games, puzzles, dress-up clothes, and educational playthings. Kids enjoy browsing the colorful displays of wooden toys, craft kits, and classic games.
A Tribeca shop selling thoughtfully chosen toys along with craft supplies for kids. It's a good stop for gifts and for materials to fuel creative projects at home.
A family experience store in the Flatiron District that mixes a toy shop with ticketed play. Kids 2-10 can explore an immersive Bluey's House, make slime at the Slime Bar and do crafts like spin art and tie-dye in the Maker Studio.
Disney's Times Square flagship is packed with character toys, costumes and plush, with parade-balloon Mickey and Minnie floating overhead and Broadway-inspired decor. A fun, colorful stop for young fans.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
A large general bookstore with a dedicated children's book section where kids can browse picture books, early readers, and toys and games. The chain hosts periodic in-store kids' storytimes and author events that are free to attend.
The flagship FAO Schwarz toy store at Rockefeller Plaza offers two floors of toys plus hands-on in-store experiences. Kids can try toys, visit themed shops and the Jellycat Diner, and step on the famous giant floor piano.
The Seaport branch of this independent bookstore chain has a kids' area and runs a Seaport Kids event series. Children can meet picture-book authors at weekend readings and browse a large children's selection.
An Upper West Side toy shop carrying educational toys, games, art supplies, and gifts. Kids browse shelves of building sets, puzzles, and craft kits curated for different ages.
LittleGotham lists 26 stores for kids in Manhattan.
Yes. 20 of 26 are free to attend, including Nintendo New York, M&M's Store Times Square, Barnes & Noble Avenue A.
26 listings are indoors, such as Nintendo New York, M&M's Store Times Square, Barnes & Noble Avenue A.
Midtown (5), Flatiron (3), Upper West Side (3).